Rick’s Primary Business

THE BENEFITS OF OWNING YOUR OWN BUSINESS

• You are the boss
• You control your own hours
• You control who you work with (and who you don’t)
• You control your income
• You control when you get a raise
• You control when you take a vacation and for how long
• You get impressive tax advantages
• You can pass the business on to your loved ones
• You are investing your time instead of spending your time
• It’s Yours!

WHAT IS BUSINESS?

Simply put, “business” is making someone’s life better.

That’s all business will ever be. The further away a business gets from making its customers’ lives better, the less successful that business will be.

That’s what the general subject of business means, but what would owning your own business mean to you? Would it mean ownership? Wealth? Freedom? Helping people? You should decide this in the very beginning, because many times a person starts their own business only to become a slave to it. At ARIIX, it is possible to help make other people’s lives better and to obtain freedom and wealth while doing it.

WHAT TO LOOK FOR IN A PRODUCT OR SERVICE

Selecting the right product or service for your business

At the heart of a successful business is a product or service that people truly need or want. The most profitable business is one that has a product that is unique and consumable-or, a service that is unique and renewable.

“Unique” means the customer must buy it from you. Typically this is because the product is covered by patents or only available in certain stores or from select distributors. If you have a favorite restaurant, why is it your favorite? What’s unique about it that causes you to continue to go there instead of somewhere else? Make sure you have unique products.

“Consumable” means the customer reorders the product continually from your initial effort. This is a key component of creating wealth.

“Renewable,” similar to consumable, means the customer renews their service with you on a regular or consistent basis.

Your time versus a product

When thinking about owning your own business, it’s wise to consider whether you want to sell “you” or sell a product. If you decide you want to cut hair as a business (sell you), consider that there is a limited amount of time in a day – you cannot personally cut enough people’s hair to ever create wealth.

Yet, a product can be manufactured millions of times. Therefore, if you want to create wealth, it would be far better to sell shampoo than to cut hair.

TRENDS AND PRODUCT POSITIONING

Introduce your product or service at the right time

The right product or service at the right time will create business success. Conversely, a product or service introduced at the wrong time will cause business failure.

The “right time” is created by supplying a good product or service to a huge and expanding group of people. This is commonly known as “trends.” Trends are created when a large or growing group of people needs or wants a particular product or service. The Baby Boom generation is the largest group of people on earth who need similar products. Therefore, they are the largest creators of trends today.

Immediately following WWII, the men returned from war and started families. Between 1946 and 1964 seventy-six million babies were born in the USA, one billion babies world wide. That was an eighteen-year boom in babies. The main thing to know is that the Baby Boomers are not only the largest group, they also control approximately 65% of all the money in the world.

BABY BOOMER EXAMPLES

To help you visualize the Baby Boomers, picture a basketball (the Boomers) moving through a garden hose (the economy).

Here are a few examples of trends created by Baby Boomers: The first item a billion babies needed was baby food. Gerber became a household name by supplying baby food to this large group of new babies. From there, toys (Mattei, Hasbro), music (Rolling Stones), cars (Ford Mustang), fast food (McDonalds), homes (Century 21) and healthcare are all examples of industries and companies that have been created by the needs and wants of the Baby Boomers.

To ensure your business is successful, supply a product or service to the Baby Boomers. They are roughly between 45 and 65 years of age. What are they looking for?