Going from squeeze page to commission can be a frustrating part of

internet marketing. There’s a massive difference between free information and information that

costs even $1, and making your prospective customers click “Buy Now” from passively reading

to pulling out their credit cards can be a hard jump. There are really 3 things to check off

your list before you should try to sell to your customers. First, you need to build the trust and

confidence in your ideas that cause people to buy. Secondly, you need to provide a deal so

valuable and worthwhile that your readers become interested. Finally, using a

combination of psychological selling and enticing copy, you should hook your prospective

customers into a purchase. These three steps are explained in greater detail below.

Building Trust:

This is the fundamental and primary goal of any internet marketing campaign. With so many

competitors out there, truly successful marketers need to build trust to ensure that their

prospects keep coming back to them, and not falling to the other

marketers. Building trust starts with creating value for your customers, which can take the form of

free information or sample products, an informative guide, or merely brief video or text content explaining how you can help

them. Without being able to offer something of value for them, you can’t expect your prospective customers to convert immediately.

This is where so many new online marketers make mistakes. Instead of building trust

and creating the environment that results in sales, they sell their products short and introduce a sale from the

get-go. While this may result in initial sales and some low conversion rates, it immediately puts the

buyer on the defensive, and destroys any possible trust that could have lead to greater

sales. It’s ultimately your choice, but the best bet (and massive

payoffs) rest with building trust and introducing sales later on in the process.

This means that the most profitable campaigns are almost never those that focus only on

direct sale advertising. While PPC might bring in a sale now and then, it’s never building relationships

with your customers, never creating a permission asset, and ultimately never creating the

trust that’s so essential for a lucrative business. Focus on trust first, and then focus on monetisation and sales goals once you’ve built the

trusting customer.

Next, it’s a matter of bringing offers that interest and entice your

buyers. Simply mentioning your product isn’t enough — it’s about building the

benefits that the product can create for your customers, and bring to light why they’re so

important. This part of making a sale is introduced in greater detail in part two of this quick guide to affiliate

marketing, along with the best strategies to make your customers pull out their credit cards and convert from

passive readers into active buyers.

To learn more about affiliate marketing, check out the free Affiliate Marketing 101 Report.

Feel free to distribute this article in any form as long as you include this resource box. You can

also learn more about how to Profit As An Affiliate by checking out my blog…New content on the latest affiliate marketing trends are added daily.

Rick Billings
Entrepreneur
Professional Network Marketer
407-733-3502